BA (Hons) Business Administration

Why Choose This Course?

Our business administration degree programme is designed to equip students with in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.

About the Course

This Bachelor of Business Administration programme emphasises critical thinking skills, enabling graduates to deal effectively with an increasingly complex business environment. It focuses on the performance or management of business operations and thus the making or implementing of major decisions. The elements of administration in our business degree course include planning, organising, staffing, directing as well as budgeting.

Career Opportunities

  • Brand Manager
  • Business Development Manager
  • Credit Manager
  • Customer Relations Manager
  • Entrepreneur
  • Marketing Communication Manager
  • Public Relations Manager
  • Recruitment Manager
  • Sales Manager

UoD Modules

Year Credit Module Name
Year 1
Business Communication
Organisational Behavior
Principles of Marketing
Introduction to Accounting
Introduction to Management
Quantitative Methods for Business
Introduction to Finance
Year 2
Human Resource Management
Management Information System
Production & Operation Management
Business Law
Introduction to International Business
Management Accounting
Research Methods
Elective I
Year 3
Business Ethics & Values
Business in context: Case Study
Entrepreneurship Accelerator Project
Organisational Studies
Elective II
Business in Context: Case Study
Cross Cultural Management
Entrepreneurship Accelerator Project
Entrepreneurship & Small Business
Strategic Management
Elective III
Company Law in Malaysia
Corporate Finance
Retail Marketing
Services Marketing
Supply Chain Management
Doing Business in Asia
International Human Resource Management
Personal Financial Planning
Transnational Marketing

MPU Subjects

Credit Subject Name Remark
1 HubunganEtnik* Must do 2
Tamadun Islam danTamadun Asia (TITAS)
BahasaMelayuKomunikasi 3
Pengajian Malaysia 3
2 Bahasa Kebangsaan A
Leadership and Life Skills
Leadership in Business
3 Comparative Ethics for Malaysia Choose 1
Malaysian Constitution
Issues of the Social Media on Malaysian Society
Career Pathways in the field of Behavioral Sciences in Malaysia
4 Co-Curriculum – Sports 2 Choose 1
Co-Curriculum – Community Service 2
Co-Curriculum – Event Management

Notes :
* For Local Students
** For International Students
*** Local students without credit for SPM’s Bahasa Melayu must do Pengajian Malaysia 3

Data Compulsory Subjects

Credit Subject Name
1 Reflective Practice
Listening, Reading & Writing Skills
2 Preparation for Career Management : Internship Programme
Industrial Training : Part 1
Industrial Training : Part 2