Bachelor of Business (Hons) International Business & Marketing

About the Course

This programme is designed for students who wish to specialise in courses that lead to a career in international business management. The programme provides a broad foundation in business in addition to specialised studies in international management and international marketing.

On completion of the programme, graduates will have learnt interpersonal, negotiation, and leadership skills. Graduates will also have learnt how to generate global and local creative strategies, as well as the skills to effectively implement them.

UoD Modules

Year 1
Financial Accounting 1
Management Accounting 1
Principles of Microeconomics
Principles of Macroeconomics
Information Technology for Business
Business Law
Principles of Management
Principles of Marketing
Business Statistics
Financial ManagementYear 2
International Economics
International Trade
Global Financial Management
Managing Human Resources
International Business Law
Organisational Behaviour
Business Research
Operations Management
Corporate Policy & Strategy
Strategic International Business Management

Year 3
Business Ethics & Social Responsibility
Strategic Global Marketing
Graduation Project
Management Accounting 2
Islamic Bank Management
Corporate Governance
Reporting Framework & Accounting Practice
Comparative Banking Structure
Managerial Communication
International Economics
Financial Institutions, Instruments and Markets

Investment Analysis & Decision Making
Introduction to Technical Analysis & Trading
Mergers & Acquisitions
Corporate Finance
Company Law
International Business Law
MBusiness Mathematics
Small Business Management
Organisational Behaviour
Asian Entrepreneurship & Innovation
Asian Business Environment
Production & Logistics Management
Managing People across Cultures
Change Management
Corporate Policy & Strategy
Strategic International Business Management
Business Ethics & Social Responsibility
Project Management
Retail Management
Brand Management
Integrated Marketing Communications
Strategic Global Marketing
Strategic Marketing Relationship
Environmental Marketing
B2B Marketing
Marketing Engineering
Advanced Business Statistics

MPU Subjects

Credit Subject Name Remark
1 HubunganEtnik* Must do 2
Tamadun Islam danTamadun Asia (TITAS)
BahasaMelayuKomunikasi 3
Pengajian Malaysia 3
2 Bahasa Kebangsaan A
Leadership and Life Skills
Leadership in Business
3 Comparative Ethics for Malaysia Choose 1
Malaysian Constitution
Issues of the Social Media on Malaysian Society
Career Pathways in the field of Behavioral Sciences in Malaysia
4 Co-Curriculum – Sports 2 Choose 1
Co-Curriculum – Community Service 2
Co-Curriculum – Event Management

Notes :
* For Local Students
** For International Students
*** Local students without credit for SPM’s Bahasa Melayu must do┬áPengajian Malaysia 3

Data Compulsory Subjects

Credit Subject Name
1 Reflective Practice
Listening, Reading & Writing Skills
2 Preparation for Career Management : Internship Programme
Industrial Training : Part 1
Industrial Training : Part 2