Bachelor of Business (Hons) Marketing

About the Course

The BB (Hons.) in Marketing programme aims to provide an internationally recognized degree in marketing to produce graduates with functional marketing skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behavior.

To produce graduates who:

1. Are knowledgeable, competent and innovative who will contribute towards the requirement of the human capital in the field of marketing and retail management to meet the demand in the related industries;
2. Have effective leadership qualities to support their roles in marketing and retailing management activities;
3. Are committed to the importance of lifelong learning and continuous improvement;
4. Practice professionalism with ethics and social responsibility; and
5. Are capable of embarking on business and technopreneurial activities.

UoD Modules

Year 1
Writing for Academic Purpose
Principles of Economics
Principles of Accounting
Business Mathematics
Business Communication
Principles of Management
Business Ethics and Corporate Governance
Co-curriculum I
Retail Management
Finance I
Principles of Marketing
Organisation Behaviour

Year 2
Advertising & Promotion Strategy
Consumer Behavior
Management Information System
Business Law
Technopreneurship
Business Statistics
Elective 1
E-Marketing
Innovation Management
Retail Merchandising Management
Customer Relationship Management
Marketing Stategy
Marketing Management
Elective 2
Elective 3
Sales Management

Year 3
Pricing Strategy & Tactics
Marketing Channels Management
Marketing Research
Personal Selling
Elective 4
Seminar
Elective 5
Elective 6
Internship

Electives
Human Resource Management
Small Business Management
Strategic Management
Creative Problem-Solving
Operation Management
Supply Chain Management

MPU Subjects

Credit Subject Name Remark
1 HubunganEtnik* Must do 2
Tamadun Islam danTamadun Asia (TITAS)
BahasaMelayuKomunikasi 3
Pengajian Malaysia 3
2 Bahasa Kebangsaan A
Leadership and Life Skills
Leadership in Business
3 Comparative Ethics for Malaysia Choose 1
Malaysian Constitution
Issues of the Social Media on Malaysian Society
Career Pathways in the field of Behavioral Sciences in Malaysia
4 Co-Curriculum – Sports 2 Choose 1
Co-Curriculum – Community Service 2
Co-Curriculum – Event Management

Notes :
* For Local Students
** For International Students
*** Local students without credit for SPM’s Bahasa Melayu must do┬áPengajian Malaysia 3

Data Compulsory Subjects

Credit Subject Name
1 Reflective Practice
Listening, Reading & Writing Skills
2 Preparation for Career Management : Internship Programme
Industrial Training : Part 1
Industrial Training : Part 2