Bachelor of Mass Communication (Hons) Public Relations & Event Management

About the Course

Students are taught to understand the characteristics and intricacies of media’s role in society, in order to convey messages effectively, using critical thinking skills. They will master the art of developing key messages and writing news releases in a dynamic manner. Potential journalists will learn the impact of different news and their consequences on society. Taking up this degree can help students develop persuasive and creative skills as well as strengthen their capability for critical and analytical thinking, while upholding professional standards.

Career Opportunities

  • Broadcast Journalist
  • Campaign Manager
  • Event Manager
  • Media Planner
  • News Writer
  • Public Relations Executive
  • Publicity Manager
  • New Media Strategist
  • Newscaster
  • Online Journalist
  • Print Journalist
  • Reporter
  • Sports Information Director
  • Account Planner
  • Account Planning Supervisor
  • Advertising Account Executive
  • Advertising Account Manager
  • Blogger
  • Copywriter
  • Editor

UoD Modules

Year 1
Academic Writing
Communication Technology
Communication Theory
General Elective Course
Introduction to Mass Communication
Introduction to Sociology
Mass Media & Society
Media Ethics
Social Psychology
Advertising Copywriting

Year 2
Communication Law
Communication Research Methods
Cross-cultural Communication
General Elective Course
Introduction to Broadcasting
Introduction to Advertising
Introduction to Journalism
Organisational Communication
Principles of Public Relations
Creative Strategy Campaigns

Year 3
Final Year Project
General Elective Course
Internship
Issues in Mass Communication
Media Management
Professional Development
Integrated Marketing Communication
Organisational Behaviour
Public Relations & Corporate Identity

Electives
Feature Writing
News Reporting
Publication Design & Production
Public Opinion
Public Relations Writing
Broadcasting Production
Digital Video & Sound Technology
TV Production Project
Consumer Behaviour
Cross-cultural Management
Desktop Publishing & Computer Graphics Editing
Foundations of Business Organisations
Foundations of Marketing
Marketing Planning
Principles of Information Technology
Web Design & Development with Multimedia

MPU Subjects

Credit Subject Name Remark
1 HubunganEtnik* Must do 2
Tamadun Islam danTamadun Asia (TITAS)
BahasaMelayuKomunikasi 3
Pengajian Malaysia 3
2 Bahasa Kebangsaan A
Leadership and Life Skills
Leadership in Business
3 Comparative Ethics for Malaysia Choose 1
Malaysian Constitution
Issues of the Social Media on Malaysian Society
Career Pathways in the field of Behavioral Sciences in Malaysia
4 Co-Curriculum – Sports 2 Choose 1
Co-Curriculum – Community Service 2
Co-Curriculum – Event Management

Notes :
* For Local Students
** For International Students
*** Local students without credit for SPM’s Bahasa Melayu must do Pengajian Malaysia 3

Data Compulsory Subjects

Credit Subject Name
1 Reflective Practice
Listening, Reading & Writing Skills
2 Preparation for Career Management : Internship Programme
Industrial Training : Part 1
Industrial Training : Part 2