Bachelor of Arts (Hons) in Graphic Communication Design

About the Course

UniTunku’s Graphic Communication Design degree programme focuses on advertising, branding, consumer behaviour, marketability and understanding of communication concepts and the ability to generate practical designs in-line with clients’ briefs, via modules such as Packaging & Merchandising Design.

Students will collaborate with industry partners and gain valuable industry exposure and enhance learning through participation in field trips, an international study trip (Activity Week) and a dynamic internship programme. Students will also learn to develop their own style and portfolio in a specialised area of personal interest via modules such as Personal Project l and ll, and Final Project.

Career Opportunities

  • Animation Character Designer
  • Art Director
  • Client Service Designer
  • Creative Director
  • Editorial Designer
  • Exhibition Designer
  • Event Designer
  • Gallery / Museum Curator
  • Graphic Designer
  • Illustrator
  • Photographer
  • Photojournalist
  • Storyboard Artist
  • Visualiser

UoD Modules

Year 1
Typography
Illustration & Visual Narrative
Digital Imaging & Visualisation
Design Studies I: Communication Theory
Publishing I: Print Media
Branding Corporate Identity
Advertising Principles & Practice
Design Studies II: Culture & Consumerism
Elective I
Elective II

Year 2
Brand Strategies
Design Research Methodology
Design Studies III: Change & Conflict
Information Design
Publishing II: Mass Communication
Collaboration & Professional Association
Personal Project I: New Boundaries
Packaging & Merchandising Design
Design Research Dissertation
Entertainment Design
International Graphic Communication

Year 3
Reflective Practice: Documentation
Design Methods
Personal Project II: New Boundaries
Final Project
Professional Studies: Exhibition & Portfolio

Electives
Web Design & New Media
Video Editing & Production
Digital Concept Art
Visual Semiotics
Copywriting for Advertising
Art Direction

MPU Subjects

Credit Subject Name Remark
1 HubunganEtnik* Must do 2
Tamadun Islam danTamadun Asia (TITAS)
BahasaMelayuKomunikasi 3
Pengajian Malaysia 3
2 Bahasa Kebangsaan A
Leadership and Life Skills
Leadership in Business
3 Comparative Ethics for Malaysia Choose 1
Malaysian Constitution
Issues of the Social Media on Malaysian Society
Career Pathways in the field of Behavioral Sciences in Malaysia
4 Co-Curriculum – Sports 2 Choose 1
Co-Curriculum – Community Service 2
Co-Curriculum – Event Management

Notes :
* For Local Students
** For International Students
*** Local students without credit for SPM’s Bahasa Melayu must do Pengajian Malaysia 3

Data Compulsory Subjects

Credit Subject Name
1 Reflective Practice
Listening, Reading & Writing Skills
2 Preparation for Career Management : Internship Programme
Industrial Training : Part 1
Industrial Training : Part 2